![](../dist/images/culture_pic1.jpg)
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Enterprise Objective
Wealth Creation; Give back to the community; Employee welfare
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Business Objective
Based in Shanghai; Gathering the best in China; Linking the world
![](../dist/images/culture_pic2.jpg)
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Enterprise Concept
Profession; Harmony; Progress
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Enterprise Spirit
Effort; Desire; Gratitude; Dedication
![](../dist/images/culture_pic3.jpg)
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View of management
People oriented; Obey the system; Pursue the efficiency
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View of brand
Establish brand with Honest and Loyalty; Expand brand with Quality and Profession.
![](../dist/images/culture_pic4.jpg)
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Business philosophy
Fully inclusive and equitable and win-win cooperation
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Business ethics
Strive without stop